Lost and forgotten in the shuffle of the approval of the arena management agreement with prospective Phoenix Coyotes buyer Greg Jamison, is the eventual name change of the Coyotes. Don’t worry, the name “Coyotes” will stay but it will no longer be associated with the city of Phoenix.
“The Team Owner shall use commercially reasonable efforts to have the name of the Team changed to the ‘Arizona Coyotes’ as soon as is commercially feasible,” according to the recently approved lease agreement. This was a change that reportedly was to be made all the way back in the Matthew Hulsizer lease agreement that ultimately fell through.
The change in name is understandable as the city of Glendale houses the team currently and the city of Phoenix has not had the team in its borders for almost a decade. The change also makes sense for the Jamison group. As new owners, the change allows them to start anew and open the door to a possible (nearly certain methinks) jersey change. A jersey change would allow the Jamison group to put their own personal stamp on the team and allow the fans to move on from the jerseys associated with former owner Jerry Moyes and associated with the last three years of being ownerless. New jerseys would open up a significant new revenue stream for the Jamison group early in their ownership tenure.
Six NHL teams (excluding the New York Rangers) currently use their home state as part of the team name (Carolina Hurricanes, Florida Panthers, Washington Capitals, Colorado Avalanche, Minnesota Wild, and New Jersey Devils).