The NHL lockout is (almost) history. Teams are now devising ways that might help them win back, or even draw in, fans. Many owners have issued statements thanking fans for their support during the past few months. While these statements are (somewhat) appreciated, 0ne team’s gone above and beyond in the quest to fill their arena.
Just recently announced, the Florida Panthers aim to win back fans by getting them more involved. They will do this through their new “7th Man” initiative to go along with their new “Get It On” campaign. Dedicated to the “7th Man”, the fans, this sees tickets starting at $7 and lots of great opportunities to take part in throughout the season. (Source: Florida Panthers)
It doesn’t stop there though as today Panthers president Michael Yormark (@PanthersYormark) announced a Twitter contest. The contest allows Panther fans the opportunity to win two lower level seats to every home game this season. All they must do to enter is answer a trivia question or retweet @PanthersYormark using the hashtag “#7thman”. Yormark will then choose and notify winners at least 24 hours before the puck’s scheduled to drop. (Source: Florida Panthers)
Honestly, I think this is a great move by the Panthers. After an extended 113 day lockout there are fans out there who might be on the fence about coming back. Statements are all good but they won’t sway many people, namely because everyone’s doing that. However, letting them get involved and feel important will attract many.
As the saying goes, actions speak louder than words. Currently, the Panthers actions show they’re seriously committed to winning back fans the right way. Now will the other teams take notice?