When the Anaheim Mighty Ducks changed their name to the Anaheim Ducks, the hockey world lost one of the greatest team logos in the sport.
Recently, as part of their 20th anniversary, the Ducks honored their past by wearing the old Mighty Ducks jersey. Seeing Teemu Selanne in the jersey he dominated the 1990s with reminded the hockey world what a shame it is that the old Mighty Ducks are no longer around.
After former owner Disney sold the team, the new Anaheim owners wanted to rebrand the franchise by removing the “Mighty” from the team’s nickname. It was believed the adjective in front of the “Ducks” made the team appear too cartoony and therefore weren’t taken serious enough around the league.
Although the loss of the “Mighty” adjective wasn’t the end of the world, removing the duck-faced goalie mask logo was a major mistake. In recent years, sports logos have become bland and uncreative, and the duck-faced goalie mask was one of the most creative and popular logos during the 1990s.
The worst part of removing the logo was it was replaced by an extremely generic and incredibly uncreative capital “D”. Yes, a big golden “D” replaced one of the greatest logos in the NHL’s history.
Instead of proudly wearing the goalie mask logo with two hockey sticks crossed in the background, similar to a pirate’s skull and crossbones, Anaheim now wears jerseys that have nothing but “Ducks” written across them. It begs the question as to whether or not the owners of the Ducks are remarkably cheap with their creative department, or just simply have less creative ability than a box filled with rocks.
What made the Mighty Ducks logo so unique was it took its nickname and added a hockey twist to it. Sure, the logo might have come out a tad cartoony, but nobody is against the Pittsburgh Penguins logo featuring a penguin with a hockey stick, hockey gloves and skates. So why all the hate towards an angry-looking duck goalie mask? Did new ownership have something against Emilio Estevez and the Mighty Ducks movie franchise?
Or did they just simply fail to realize fans enjoy sports logos that actually involve creativity when representing their team? Could anybody imagine the San Jose Sharks changing their ‘shark chopping on a hockey stick logo’ into a big teal “S” and think it actually looks good? No chance. What if the Detroit Red Wings removed their winged-wheel logo and replaced it with “RW” on their jerseys? Fans in Detroit would never allow it.
Not every logo in the league has to feature something hockey related. The Colorado Avalanche have a quality logo, and all they did was give the impression of an avalanche descending in front of a big “A”. It’s a very simple idea as it gives the impression that the “A” is one of the many mountains in Colorado; but if the logo was only a big “A”, it’d be awful and uncreative.
Some will argue that all a team like the Boston Bruins essentially has for a logo is a big “B”. They’d be right, but when a team like the Bruins have been around since the creation of the league, they can do whatever they want. In their case, it’s more about history and tradition, which is respectable given all the legends that have represented the logo.
Also, advancements in technology since the birth of the NHL have allowed for virtually anything to be created logo-wise even 20 years ago, so when a new team like the Ducks come along and reducing themselves to simply representing a golden “D”, it is absolutely unacceptable.
If the Ducks didn’t like the color scheme of their franchise or even the logo itself, they could have altered it into something other than just simply a letter. Instead, they settled for black and white jerseys with a hint of gold as their new colors. It’s pretty hard to get more boring than black and white jerseys. The new generation of jerseys look alright, but when you consider what the franchise use to have from a creative standpoint, it’s not even comparable.
The Anaheim Ducks are no longer mighty; instead, they’ve reduced themselves to the Anaheim boring Ducks as far as their logo and jerseys are concerned. They might as well call themselves the Eden Hall Warriors if they want to be this bland and uncreative.