NHL

5 Biggest Challenges For a Second NHL Team in Toronto

NHL Expansion: 5 Biggest Challenges For Second Team in Toronto

Montreal Canadiens v Toronto Maple Leafs
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The idea of having a second NHL team in Toronto sounds great at first, but there are many challenges and problems that lie in the path of reality. Here are the five biggest challenges for a second team in the Toronto area.

5. Getting a Television Deal

Toronto NHL Team2
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5. Getting a Television Deal

Toronto NHL Team
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Having two NHL teams in the same area creates a huge problem in terms of media attention. With the Maple Leafs already dominating all of the coverage, a new television deal would need to happen that would support an additional 82-game schedule. The MLSE currently has 11 sports channel, but creating a broadcasting schedule and contract would be a huge hurdle to climb for a second team in Toronto.

4. Handling Defeat

Pittsburgh Penguins Atlanta Thrashers (scaled)
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4. Handling Defeat

Pittsburgh Penguins Atlanta Thrashers (scaled)
Charles LeClaire - USA TODAY Sports

The Toronto Maple Leafs may have struggled over the last few decades in terms of winning, but their fanbase has never faltered and they're still one of the most historic franchises in the world. With a second team coming into Toronto, it's asking a lot for Toronto fans to endure another team that – according to history – won't win a substantial amount of games for nearly a decade.

3. Establishing Their Own Brand

Toronto NHL Hamilton Tigers2
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3. Establishing Their Own Brand

Toronto NHL Hamilton Tigers
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One of the biggest issues with starting a second NHL franchise in Toronto is having to establish a new, fresh brand from scratch in a city with one of the most recognizable logos in sports. Everything from the color scheme to the team name would have to be thought out very carefully in order to not only separate themselves from the Maple Leafs, but also reflect on Toronto's culture.

2. Garnering a Fanbase

Totonto Maple Leafs v Florida Panthers
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2. Garnering a Fanbase

Totonto Maple Leafs v Florida Panthers
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If you lived in the Toronto area which team are you more likely to root for – the Maple Leafs, which are a part of the original six and have been a staple in the community for the last century, or a brand new expansion franchise trying to rise up from scratch? If it's me, I'm going with the former.

1. Affording a New Stadium

Toronto Maple Leafs
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1. Affording a New Stadium

Toronto Maple Leafs
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The biggest challenge facing a second team in the Toronto area is simple – being able to afford it. Sure, the overall profits in the long run may be substantial, but getting a new franchise on its feet is no simple task. The expansion costs alone are around $ 400 million and building a new arena could take years. The biggest reason why we'll likely never see a second team in the Toronto is that it's just too expensive.

Shane Darrow is an NHL writer for Rant Sports. You can follow him on Twitter @ShaneDarrow for more up-to-date information on the NHL offseason.