The preliminary buyrate numbers are in for the 2012 Survivor Series PPV and the result is ugly. Data indicates that the WWE only drew a very low 212,000 buys from the event. This has got to be the lowest grossing Survivor Series PPV in the last decade or so.
To put this into perspective, last year’s event drew 281,000 buys. This was all thanks to The Rock who was wrestling in his first ever match in seven years. Even 2010’s PPV drew 244,000 buys which was main-evented by Wade Barrett vs. Randy Orton for the WWE title.
The last time a Survivor Series event drew such a lot number was the 2009 edition. This was headlined by two triple threat championship matches. The event drew only 225,000 buys which briefly prompted officials wanting to cancel the PPV altogether and replace it with a new one.
This year’s event had been marred with dismal ratings ever since Raw became 3 hours long. Not to mention it featured a main event that was only advertised two weeks in advance. WWE had initially planned for another main event but settled for a CM Punk vs. John Cena vs, Ryback WWE Title match instead.
The reason why the company changed the main event so suddenly was because they thought fans would be more interested in a WWE Title match in lieu of the 5-on-5 tag team match it originally had penciled down. That match became more of a mid-card match while the actual main event was poorly promoted from the start.
It will be interesting to see how the WWE reacts to this very low number. It won’t want to see a number low like this for the 2013 Royal Rumble PPV with The Rock headlining once again…