TNA Only Running Four PPV Events In 2013
As speculated a few weeks ago, TNA is indeed cutting down the number of PPV events it holds per year to only four that will be in 2013.
The announcement was made on the company’s official website, stating that only “Genesis”, “Lockdown”, “Slammiversary” and “Bound for Glory” will be held in 2013. The dates they will occur on will be January 13th, March 10th, June 9th and October 13th respectively.
“The Pay-Per-View industry has changed so much in the last decade,” says TNA President Dixie Carter. “The traditional pay-per-view wrestling model needed to evolve and we believe this strategy will positively impact not only the Pay-Per-View events but the weekly television programming as well.”
Instead of just holding monthly PPV events like before, TNA will instead be taping PPV events that will be under the name of “TNA: One Night Only”. The shows will still be three hours long, and will air on the first Friday of every month. They will be pre-taped.
TNA did not comment as to why it’s cutting down the number of “live” PPV events in the first place. It could be a cost-cutting measure, since most PPVs for the company only had a buy rate of only 7000 buys. Its most popular PPVs – the four remaining on schedule – usually have between 20,000 – 30,000 buys.
It’s unlikely WWE will adopt the same strategy, though. The earn far too much revenue from people buying their PPVs each and every month. Although, one good thing that can come out of this is that TNA can concentrate on building its storylines longer. The current PPV schedule doesn’t allow for this to happen because they only get four weeks to build up for every PPV event.
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