The WWE reached a milestone earlier today with its official YouTube channel. The professional wrestling company has now earned over one million subscribers.
The company made the announcement via a press release that was issued earlier this week. The company’s YouTube channel now has more subscribers than ESPN, HBO, Comedy Central, Discovery Networks and Apple just to name a few.
WWE’s strong presence across YouTube is all thanks to the number of original shows it created back in 2012. Most of these shows were created specifically for YouTube and were a great way to gain more fans and subscribers.
One of the more popular shows the wrestling giant produced was Zack Ryder’s “Z! True Long Island Story”. Another favorite show was “WWE Download” which was a series of funny clips that was hosted by the charismatic Dolph Ziggler.
WWE’s contract with YouTube ended earlier this year and most of these shows have stopped because of this. The company is now brainstorming ideas to create even more shows to continue to entertain its large fan base, not to mention also signing another agreement with YouTube.
The most innovative way WWE was able to gain lots of subscribers was when they started to upload highlights from both flagship shows Raw and Smackdown. These highlights would be available just minutes after they had been aired on TV. Fans that might have missed a specific part of the show could always catch up on the action later on YouTube. Although most of these clips are only open to North American viewers, it’s still a popular and fast way for fans to watch the product.
Across the 10 social media networks that WWE is a part of, the company now has over 139 million combined followers.