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Ryback pretty much shocked the professional wrestling community when he attacked John Cena last week. The man has now officially become a heel.

Last week, I wasn’t sure if Ryback truly turned into a heel or not. It was hard to tell considering the crowd that day cheered him for destroying Cena. It wasn’t until I watched Raw this week that it was clear that WWE indeed wants us to boo Ryback.

The reason that Ryback turned into a bad guy was because Cena failed to help him out for many months. Ryback got attacked by The Shield six times and Cena was never there to help. In Ryback’s mind, Cena was too focused on The Rock and too selfish to look out for him.

As for WrestleMania 29, Cena became on top of the world again by capturing the WWE Title for the 11th time. Ryback, on the other hand, lost to Mark Henry. Cena again was only looking out for himself and left Ryback to fend for his own.

Ryback explained his intentions effectively in a pre-taped promo. It was very effective and better than most people expected it to be. Ryback has never been one of those wrestlers that talked a lot. At the end of the night, The Shield attacked Cena while Ryback looked on. This sets up a great feud that should last for several months.

The only problem I have with Ryback as a heel is that the company doesn’t have a top tier babyface character other than Cena anymore. The company needs another top babyface to build on for the future since Cena cannot wrestle forever.