Remember back in the days when the WWE would open its show with its company signature video and the commentary on the video would say, “The World Wrestling Federation. For over 50 years, the revolutionary force in sports entertainment.” Well, it appears that the WWE is striving for yet another 50 years of this saying being true, but drop the word “sports” and accuracy will be on their side. The WWE has developed yet another entertainment partnership. But this time, it’s with Warner Bros. Today, both the WWE and Warner Bros announced that they will be collaborating for the new Flintstones Movie, scheduled to be released in early 2015.
Jeff Brown, of Warner Bros, released this statement about the film partnership:
“Warner Bros. is thrilled to continue our partnership with WWE Studios as we begin production of the latest Flintstones animated feature,” said Jeff Brown. “Our recent production collaborations have proven successful and we have the utmost confidence that the latest tag team between the WWE Superstars and The Flintstones will deliver the same results.”
According to WWE.com, the movie, which will in addition fall under WWE Films, will show your favorite characters from Bedrock, Fred and Barney joining up with the like of WWE Divas, current WWE Champion John Cena, CM Punk and “Vince McMagma” (Vince McMahon).
This is very reminiscent of when the Flinstones and The Jetsons had a collaboration movie in the 1980′s. Earlier this year, Cena appeared on the box of Fruity Pebbles (traditionally a position fit for a character from The Flintstones). So this collaboration should come as no surprise. Since the WWE caters to a primarily younger audience, this will be a very hand-to-glove relationship. The WWE’s reputation has succeeded exceptionally well since going the family friendly route, and with their powerful marketing strategies, the WWE will see that this goes beyond expectations. Naturally, if this does well, then we should see additional future projects roll out between the two powerhouses.
Maurice D. Proffit is a Writer for Rant Sports