It has been a year now that WWE Raw increased in length from two to three hours. There has been no discussions as of late about changing this.
WWE officials are happy with the change to three hours. The main reason is because of the extra money they receive from advertisers by producing one more hour of television each and every week. Not to mention TV ratings for Raw have been stable for the past year, so USA Network has been happy with the result too.
WWE is said to be proud of the money it earns from TV rights. The company is more focused on producing more television shows rather than increasing PPV buy rates and live event ticket sales at the moment. They are hoping to get the WWE Network off the ground too, which would bring even more revenue for the company.
The only concern about Raw staying at three hours long is the pressure it will have on the writers and wrestlers. Three hours is a long time since most TV shows are only one hour long. Keeping the show fresh and exciting each and every week might be a challenge further down the road. Raw suffered very low ratings late last year when the initial change was made.
It will be interesting to see how much longer WWE can keep three-hour Raw shows going. The main reason the ratings have stabilized is because older wrestlers like The Rock and Brock Lesnar have made the occasional appearance this year. The ratings might dip in the near future when they’re no longer available.