For some reason, the WWE decided a couple of years ago to abandon blood as form of storytelling. That was dumb.
Blood is what we remember about so many matches. When Ric Flair wrestled Randy “Macho Man” Savage at WrestleMania 8, Flair came up covered in the crimson mask. One of the great memories of watching Flair on Superstation TBS was seeing him bleed, his golden-white hair slowly transformed into a reddish-orange crown.
Who remembers the Heartbreak Kid Shawn Michaels bleeding profusely in his classic match with the Undertaker at Hell in the Cell? All the greats have bled: Flair, Michaels, Mick Foley, Hulk Hogan, Bret “Hitman” Hart.
It’s not about gore and shock. What ECW used to do was terrible. Blood became as regular and routine as a punch or a kick. The WWE always knew how to use blood appropriately to advance a storyline. When someone in the WWE bled, it was like, “wow, he’s bleeding.” It made the match seem more real and dangerous.
The WWE is not a sideshow anymore. It’s not ‘rassling. It’s mainstream family entertainment, and its understandable that Vince McMahon doesn’t want to offend people these days. But, it’s not the end of the world if fans see a little blood during an epic match to help infuse a little juice into the storyline.
The fans see blood all the time already on television, whether it’s CSI, football or MMA. The company won’t fall apart if CM Punk bleeds on the next PPV.