Royal Rumble 2014 Does Decent Buyrate
Despite being one of the most hated PPV events of all time, Royal Rumble 2014 did decent PPV buyrate numbers.
The preliminary buyrate numbers are now in for Royal Rumble and Elimination Chamber 2014. Royal Rumble had 445,000 buys worldwide while Elimination Chamber did 203,000 buys.
The 445,000 buys from Royal Rumble could be considered decent despite overall PPV rates going on a downward trend. This year’s Royal Rumble did similar numbers to the 2012 and 2011 events. In 2012, the event got 443,000 buys, while the 2011 event got 446,000 buys. The much hated 2014 Royal Rumble did well considering how badly it was booked.
The only spike happened in 2013 when the event got a huge 512,000 buys. This is all thanks to The Rock who faced CM Punk in his first WWE Title match in over 10 years.
Elimination Chamber in 2013 did 213,000 buys, which is not a huge difference from the 203,000 buys from this year’s event. Last year’s event probably did well again since it featured a rematch between Rock and CM Punk.
Although the 2014 Royal Rumble numbers did well, it does show us that Batista isn’t the huge draw that The Rock is. WWE heavily advertised his return and people started to turn on him quickly after. Not to mention this year’s event featured yet another match between John Cena and Randy Orton. This is a rivalry people got sick of back in 2009.
This is probably the last two PPV events that will draw so many buys. It’ll be interesting to see how WWE reports the successes of PPV events now that people can watch them on the WWE Network. It’s possible that they can report the number of people that have signed up to the WWE Network.
WrestleMania XXX is the first PPV that will be on the WWE Network. WrestleMania events usually attract over 1 million buys each year. This year, PPV buyrates will be low, but WWE hopes the numbers shift in their favor towards WWE Network subscriptions instead.