Ever since Brock Lesnar defeated the Undertaker at WrestleMania XXX, speculation has run rampant as to whether or not the Beast Incarnate will win the WWE World Heavyweight Championship before the year is out.
Quite honestly, Lesnar should be holding WWE‘s most precious jewel at next year’s WrestleMania. If he’s not, then there was no discernible reason to have him end the streak.
Beating Undertaker’s WrestleMania streak was a big deal. Not only was it one of the most memorable finishes to a wrestling match in history, but the defeat received widespread mainstream media coverage. I don’t need to tell you how rare it is for the result of a predetermined wrestling match to evoke this kind of interest from the media, let alone any coverage at all. Generally speaking, unless a big-name star passes away (a la Ultimate Warrior), the media avoids wrestling like the plague.
Point being, WWE needs to strike while the iron is hot, and nobody was bigger news than Lesnar and Undertaker after WrestleMania. This past Monday Night Raw had the most viewers since the 1,000th episode on Jul. 23, 2012. The in-ring segment with Paul Heyman and Brock Lesnar was the highest-rated segment, garnering a 4.2 rating and 5.9 million viewers.
Beating the streak was a great way to get heat on Lesnar, but that alone won’t be enough to move any needles. It’s where WWE goes from here that counts.
Lesnar needs to win the championship sooner rather than later. Not only would Lesnar be the most believable WWE World Heavyweight Champion in history, but his eventual title loss would create a megastar in one night. Early plans thrown around for WrestleMania 31 involve Lesnar taking on The Rock or Cesaro. Cesaro is a good choice, but I could also see Daniel Bryan in that spot. Victories for Cesaro or Bryan over Lesnar would skyrocket their value.
Of course all of this is meaningless if Lesnar doesn’t win the belt. The fact that he’s part-time probably doesn’t help his cause, but Lesnar as champion would mean big bucks for WWE.
It’s doubtful he’ll be a long-term champion at 36 years of age, but WWE will make money on his run and his eventual loss will help create a superstar. It’s the best of both worlds.
It will be interesting to follow how WWE utilizes Lesnar in the coming months. A break from television could take some of the edge off him, so it’s important that Lesnar remains a focal point on the shows even if he isn’t there.
One thing’s for sure: It’s shaping up to be an exciting summer for wrestling fans.