What happened to Dolph Ziggler’s push is one of the WWE’s great mysteries. It’s up there with the identity of fake Kane. The dirt sheets say Ziggler fell out of the main event because of an interview where he mouthed off. Maybe this is why, but then again the WWE is the company which rewards their employees for that type of behavior.
My guess is it has less to do with some interview and more to do with the concussion he received during the beginning of his rivalry with Alberto Del Rio. Since that concussion, he received another one in January while facing Ryback.
The WWE, and the world for that matter, is a more health-conscious place. For him to get a push would mean more high-risk gimmick matches which include tables, ladders and chairs. If this turns out to be the case, then I don’t blame WWE for doing this.
Ziggler’s future is more valuable on a personal and business level. When you think concussions in wrestling, the big name everyone goes to is Chris Benoit. Years of chair shots to the head resulted in all four lobes on his brain stem becoming severely damaged. Autopsy reports also show Benoit’s brain looked like that of an 85-year-old Alzheimer’s patient.
A less frightening example is former Tough Enough contestant Chris Nowinski. Nowinski’s WWE career was cut short after numerous concussions. His head trauma became so bad at one point he started sleepwalking and falling through dressers without realizing what was going on as it was happening.
Maybe in order to avoid having one of their brightest talents be placed on the shelf for good, the WWE is taking their time before using him in anything big. It would be a shame to have someone who makes taking bumps look exciting put their career and health in danger.
There is so much information regarding concussions and athletes that the days of fighting through these things to push some story is over. Health is the main focus.