WrestleMania XXX was not enough to encourage 1 million people to get the WWE Network. Now the WWE is using other tactics to get more ongoing subscribers.
WrestleMania XXX was the main reason many people signed up for WWE Network in the first place. Instead of paying $60 for the event, you only technically pay $10 for the event. For the next 5 months on the subscription, you also get all of the other PPV as well. Not to mention the hours of older footage WWE has in its library.
After WrestleMania XXX though, the WWE Network subscription numbers were revealed and they were on the lower end of expectations. WWE’s goal is to get 1 million subscribers by the end of 2014. Right now they are only at around 667,000 subscribers at last count.
I’ve noticed that ever since that number was revealed, WWE has been desperate to get more subscriptions. They have been using many tactics to encourage more people to sign up. It seems WrestleMania XXX was not enough for people to get it.
First up, WWE gave out two more “week-long” free trials. The first selling point was that people can watch the WrestleMania XXX replay for “free”. That is pretty cool, as you would normally have to wait for the DVD/Blu-ray to come out to watch the event again.
Another tactic they used is a “refer-a-friend” deal. If you referred a friend to WWE Network, you would receive $25 to spend on WWE Shop. If you managed to refer the maximum of 10 friends, you could potentially receive $250 to spend on WWE Shop.
Lastly, WWE has been promoting Main Event as a top show. Before they had Undertaker appear on the show. Now they’ve even brought John Cena to appear on the show as well. It’s very rare for Cena to appear on this show, so you know they are pushing hard for WWE Network subscriptions numbers.