Ever since Paul Heyman‘s client, Brock Lesnar, conquered the streak, fans have been clamoring for his return. People want to see the man who shocked the world (well, several U.S. media outlets) and sent the internet wrestling community into a frenzy.
This is exactly why Lesnar should be kept away from television.
The more the fans want Lesnar back, the more anticipation you can build for his return. As the tension continues to grow, so will the revenue when Brock finally makes his presence felt. It’s a case of making the people want something, then holding off giving it to them until they’re itching to pay big bucks for it. It’s classic wrestling booking, and it rarely fails.
Having Paul Heyman come out each week and deliver his now infamous line is a stroke of genius. It’s a great way to keep Lesnar relevant to the fans while at the same time building heat for his return. If Brock wasn’t mentioned at all on WWE programming, they would run the risk of having Lesnar cool off.
Vince McMahon could have easily hot-shotted Lesnar after all the attention they gained. Ending Undertaker‘s WrestleMania winning streak was a big deal; putting Lesnar on PPV in a high profile contest, perhaps even a WWE World Heavyweight Championship match, would have done nice business.
They’ll do even better business by waiting till later in the year, most likely around SummerSlam. Since he didn’t wrestle at Extreme Rules, I would also expect him to work the PPV after SummerSlam. That “Special Event” will be Night of Champions on Sep. 21.
This couldn’t have been a difficult decision for Vince. Lesnar doesn’t work many dates anyway, as per his contract. Even if he wanted to work more often, WWE probably couldn’t afford it. Just like The Rock, Lesnar earns a lot of money per appearance, so they’re is wise to use his limited dates sparingly.
That being said, WWE is handling the situation brilliantly. I for one can’t wait to see how things pan out when he returns.