A discouraging trend has emerged the last decade or so, particularly in WWE, where wins and losses are presented like they are meaningless. It goes against everything we’ve ever learned about the wrestling business and sports in general.
Why? Most people don’t dish out their hard-earned cash to see athletes or teams they perceive as losers. It’s that simple. Sports fans flock to believable, confident winners. Wrestling is no different, and if you don’t believe me, it’s time for a wake-up call.
Wrestling is a worked sport. Obviously, the promoters are in control of everything that happens. Other sports don’t have the same luxury. A baseball franchise, such as the New York Mets, would love to field a team that wins 95 games. Unfortunately, things don’t always work out. In wrestling, you never have to worry about that. If you want to give someone a 176-match winning streak, ala Bill Goldberg, you can.
So why did Alicia Fox lose her match on Monday Night Raw? Fox is challenging Paige for the WWE Divas Championship at Payback on June 1, yet she was booked to lose clean to Emma. The latter hasn’t been a regular on Raw, and when she has made appearances, she usually loses. There is no reason that Fox shouldn’t have easily defeated Emma. If Fox is in the title match, she needs to look strong. No future challenger should ever do clean jobs on television.
It gets worse. After the match, Fox completely destroyed Emma and then threw one of her trademark hissy fits. So Fox lost her match, then easily beat up Emma anyway. This makes Emma’s win look like a fluke, which hurts her credibility, and paints Alicia as undeserving of her title match.
The situation is doubly frustrating when you consider how great the meltdowns have been. When Alicia starts freaking out, there’s a sense of unpredictability and excitement that’s hard to find in today’s main-stream wrestling. The outbursts have helped Alicia get over, to the degree that she’s probably the most talked about Diva currently on the roster. Would it kill WWE to give her a few victories?
Maybe WWE feels it doesn’t make sense for Alicia to freak out after she wins, but the facts suggest something different. Alicia defeated Paige clean on last week’s edition of Raw, yet her post-match shenanigans occurred just the same.
I understand that Paige and Alicia aren’t going to sell any tickets. It’s a low match on the card, most likely bathroom-break filler. In a sense, they’re program “doesn’t matter.” Except it does matter to the performers and there’s no reason to hurt their credibility when you could easily go in the opposite direction. This wouldn’t only help the wrestlers – it would help the company as well.