Full WrestleMania XXX Buy Rate Revealed

WrestleMania XXX Stage

Image from the Official WWE Facebook Page

The buy rate for WrestleMania XXX was still pretty high, even though fans could see it on WWE Network instead.

WWE announced a few months ago that nearly 400,000 domestic customers bought WrestleMania XXX via traditional means. Now, they have revealed on a worldwide basis, WrestleMania XXX garnered 690,000 buys. Add this to the 667,000 WWE Network subscribers, and you have 1.35 million households that tuned into WrestleMania XXX. That’s a pretty impressive number for WWE.

The only alarming figure I could find here is the number of international buys the event earned. The WWE Network is only available in the USA at the moment, so only around 300,000 households outside of the USA bought the event. This is down from the usual 400,000 international buys WrestleMania usually gets each year.

The only reason I can think of to explain this is that WrestleMania XXX lacked The Rock being advertised for the show, as he only came out as a surprise in a talking segment that also included Hulk Hogan and Stone Cold Steve Austin. The Rock is one of the most popular stars worldwide, and since he was not wrestling this year, I’m sure some fans worldwide didn’t bother ordering the event.

The somewhat low international figure also shows us how Batista is now really a huge draw. WWE brought him back hoping he’d pull the same numbers as The Rock. That obviously didn’t happen, and the fans rebelled against him. It could also tell us Daniel Bryan is popular in the USA, but not yet famous in other parts of the world.

Still, WWE Network will be launching in other countries in 2015. From now on, I guess WWE’s goal is to increase network subscriptions since buying events on PPV nowadays is getting too expensive for some people. The WWE Network is much cheaper and offers way more value.


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