This year’s WrestleMania 30 looked like it was going to mark the major coming out party for WWE Superstar Cesaro. After WrestleMania 30, Cesaro looked poised for great things, and possibly an even greater summer, for his build toward the top of the WWE main event ladder. However, now all that momentum he achieved has been completely destroyed and squandered. Cesaro is even worse off than where he was pre-WrestleMania. At this point, it is questionable if his momentum can ever be regained.
Early during the WrestleMania 30 Kickoff show, Cesaro and his then-tag team partner, Jack Swagger, lost their bid for the WWE Tag Team Championship. However, Cesaro then rebelled against his heel tag team partner Swagger and manager, Zeb Colter. Later that night, Cesaro was the surprise contestant for the Andre the Giant Memorial Battle Royal. In the end, it was Cesaro who won the match. Cesaro showed off his Swiss Superman skills by lifting up Big Show and body slamming him over the top rope.
The following night, Cesaro was paired up with heel manager Paul Heyman, and it has been downhill ever since. Cesaro was actually becoming quite a sizable face, despite working as a member of the heel tag team, The Real Americans. Cesaro’s in-ring work and amazing feats of strengths often got great crowd reactions. His rebellion against Colter and Swagger was built up quite well. Cesaro was becoming a fan favorite. Case in point: his clean victory over then-WWE world champion Randy Orton on Smackdown. However, turning Cesaro back into a heel, the night after he had just turned face, seemed odd. Fans accepted the move because it appeared there was a plan in place for Cesaro.
Since that time, things have declined for Cesaro and his momentum has completely vanished. Instead of building Cesaro up closer to the main event, the WWE creative team has completely forgotten about him. Even more, Paul Heyman has forgotten about him as well. Pairing up Cesaro with Heyman has not worked at all in elevating Cesaro. Last weekend, Cesaro was eliminated by the jobber Heath Slater during the Intercontinental title battle royal at WWE Battleground. Cesaro’s post-WrestleMania momentum is now completely gone. His push may not be irreparably damaged, but it is significantly hurt by these antics.
Cesaro has been yet another victim of the WWE creative team’s penchant for stop and start mega pushes. For other victims, see Zack Ryder, Dolph Ziggler and Damien Sandow.