Despite clear fan unrest and approaches by supporter associations –even threats of boycott have been mooted –the Malaysian owners of English Championship soccer side Cardiff City FC have gone ahead with their proposed plans to change the club’s uniforms from blue to red.
‘The Bluebirds’ now have less cause to call themselves thusly. The kit is a deep Welsh red. Their crest has been completely overhauled to present a traditional and proud dragon. Gone are the daffodils and instead of the emblazoned moniker at the bottom of the badge the owners have instead forced through a motto in English. The club have ‘Fire and Passion’ we are assured.
The new owners have done good things. Sponsorship for the front of the jerseys is steady, manager Malky Mackay is to be kept in his post and plans for new training facilities are being scribbled by architects and designers.
As previously posted, though, what price can be put on a club’s soul?
A spokesman for the official fan club has already said words to the effect of resigned acceptance. Clubs in rude health could fight changes like these, but the money is just too attractive. Swansea City have an identity of their own and Wrexham have not been a soccer force for some time. There are no other really viable options for the Welsh in English football, so if the owners want to foster the image of Cardiff City as Wales’ team many have to be prepared to take that on.
At the very least it is good to see an historic club being able to continue to operate. Avoiding going to the wall is worth it, even if you have to buy a new scarf.