Juventus has taken yet another positive step in a comprehensive effort to completely modernize the club, entering into a partnership with German outfit Werder Bremen.
The Turin-based outfit adds this collaboration to the recent opening of their new privately owned stadium, and a fresh kit deal signed with Adidas to start in 2015, to name just a couple of examples of the upper management’s endeavors to lead Serie A in the transition into a new era of European club soccer.
The two-time running Italian champions and the Bundesliga side are set to engage in a relationship that will encompass both matters on the pitch and off. Directors Beppe Marotta and Thomas Eichin met earlier this week to solidify plans ahead of another summit in December, while going forward, the clubs will meet four times each year to maintain their business relationship.
Player exchanges account for a major portion of the partnership, as Bremen and Juventus will be given the ability to scout each other’s youth players and have first right of refusal on purchasing them, while loan deals between the pair will also be made easy and increase development opportunities for their respective academy graduates.
The Bianconeri had been familiar with their colleagues at the Weserstadion due to the transfers of Eljero Elia and Diego to Turin in the past years, and while neither of those moves proved terribly fruitful, Marotta clearly identified potential in having even closer ties to Werder.
Establishing such a collaboration can only mean good things for Juventus, who has made a living with Antonio Conte at the helm on bringing in key players at discount prices in a landscape dominated by big money moves.
With the Bundesliga’s successful model well documented at this point, the Old Lady’s emerging stars will be blessed with a better chance to hone their skills abroad before attempting to break into the first team with the Italian giants.
Clubs joining together in exchanges is certainly not a new phenomenon, evidenced by Manchester United’s connection with FC Twente, and Chelsea’s alliance with PSV Eindhoven, but Juventus has demonstrated a willingness to be at the forefront of Italian soccer’s development in establishing a link with a side of Werder’s stature.
The outcome can only be positive and serve as a boon to the Serie A title-holders in the long run, and must be acknowledged as another positive sign of progress in Turin.