Ah, Sweden — the country that brought us IKEA, vikings and a certain adult beverage is at it again, and the result is fantastic. As you may or may not know, popular automobile maker Volvo was also founded and based out of Sweden, and their most recent commercial features another famous Swedish export: the supremely confident and multi-talented Zlatan Ibrahimovic. And let me tell you, it’s quite superb.
The undoubted star of French Ligue 1 side Paris Saint-Germain and the Swedish National Team, Ibrahimovic is renowned for two things: his larger-than-life personality and his ability to score incredible goals. It makes sense that a man who stands at 6-foot-5, speaks five languages and holds a black belt in taekwondo would have a personality to match, and fans around the world are regularly treated to “Zlatanisms.”
From classics like, “you bought a Ferrari but drive it like a Fiat,” when asked about being misused at former club FC Barcelona, to, “a World Cup without me is nothing” after Sweden failed to qualify for the 2014 World Cup in Brazil, Ibrahimovic never fails to entertain. Probably the best example of his ego, though, was when he was quoted as saying, “I’m the best, boy!” when asked about not being nominated for the Balon D’Or during an interview with the MLS.
The big Swede is so revered in his home country that they even added a new word to the Swedish dictionary in honor of their goalscoring talisman. Zlatanera, meaning, “to dominate on and off the field,” and Ibrahimovic is quick to tell you that he does this quite often. Just take a look at his outrageous 30-yard bicycle kick for his fourth against England that won him the 2013 Puskas Award for best goal of the year.
If there was ever a perfect example of zlatanera, it may be found in Volvo’s commercial advertising the new Volvo XC70. So as not to ruin it, all I will say is that it is set on a backdrop of the frozen Swedish wilderness, where Ibrahimovic is seen living a simple life of a true Swedish man, equipped with nothing more than a log cabin, hunting rifle, his wife and kids, and, of course, the Volvo XC70. Enjoy.