David Beckham‘s Miami MLS club will be the 22nd franchise in the league, but it wont’ get there without hitting a few bumps along the way. In March, Beckham announced he would be leading the team set to own the Miami club, but he had no real details beyond that. However, not too long after it was announced the club’s 25,000-seat stadium would be built in at Port Miami. From the start, it has been receiving a lot of criticism from the public.
Many companies wish for Beckham to move the location for the stadium, and most recently Royal Caribbean Cruises is leading the efforts to put a stop to Beckham’s plans. Royal Caribbean has created a group called Miami Seaport Alliance that has joined together in hopes of stopping Beckham and his partners from building. They are pulling out all the shots by paying for ads on radio and newspaper to help gain the public’s support in opposing Beckham’s plans.
The ads put out by the group are reminiscent of political attack ads put out during election season. One ad says “we cannot jeopardize well-paying jobs, like crane operators, longshore workers and mechanics, for low-paying stadium jobs, such as concession sales.” This is an unfair comparison, and it is a cheap shot. Also, how can the group make an assumption based on something that hasn’t even been created yet?
Of course, Royal Caribbean is looking out for its own interests, because using Miami’s only port would disrupt operations for cargo and cruise and will add “at least 6,000 cars and 30,000 people to the downtown area.” I don’t see why populating your downtown area and bringing more business could be anything but a good thing, but Royal Caribbean doesn’t see it that way. However, for Beckham’s group these numbers will help the stadium and club thrive. It is hoping to reach numbers of other successful sporting teams located in downtown areas instead of suburbs.