The NFL Goes Pink with A Crucial Catch for October

By Tina Musial

It is October 1st and that means it is the start of breast cancer awareness month. For the fourth year in a row, the NFL is going pink all month during the games to bring awareness to a cancer that affects so many people. The NFL and the American Cancer Society are teaming up to make their programA Crucial Catch, even more prevalent in communities throughout North America.

A Crucial Catch funds programs for women who need financial assistance to get mammograms, it helps promote cancer prevention activities, and it educates all women on the importance of doing regular breast exams. The program helps women of any age, any race and any financial status if they have questions and need answers on symptoms, treatment, or where to get screened.

A Crucial Catch partners include: Barclay’s, Tide, Ticketmaster, PepsiCo, Gatorade and EA. Each company offers special promotions and contests that are related to football in order to raise money. Any proceeds raised are then donated to A Crucial Catch fund.

The official outfitters of the NFL have also agreed to create pink items for players, coaches and fans to purchase and wear. Players can wear pink gloves, pink towels, pink cleats, pink arm bands, pink shirts, pink socks and pink chin straps. Fans can buy pink jerseys within their own team’s site with the NFL official license on them, t-shirts, hats and other NFL logo items. Proceeds go towards the A Crucial Catch program as well.

Each team is doing something different to celebrate, remember and honor those who are battling breast cancer, those who are surviving cancer and those who lost the battle. Check your team’s website to see exactly what special promotion is going on at your stadium of choice.

If you want more information on the NFL’s partnership and details on the partner programs, visit  Or go to the American Cancer Society (ACS) page at for information on symptoms, getting screened or preventing breast cancer. Call 1-800-227-2345 24/7 if you need to talk to someone at the ACS office near you.

Be a supporter of breast cancer awareness and join the pink movement within the NFL. A world with less cancer makes everyone a winner.

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