What do you get when you combine two of the funniest men in Hollywood in Kevin Hart and Dave Franco along with the excitement surrounding the release of the popular video game Madden NFL 15? The answer is one of the most hilarious rap videos you will ever see in your life.
EA Sports teamed up with Hart and Franco to help football fans get even more excited about the video game’s release later this month by putting together a rap video where Hart is torturing Franco for having a girlfriend when it’s “Madden Season”–and it’s absolutely hilarious. From Damian Lillard stealing Franco’s girlfriend to surprise appearances from a few NFL stars rapping about nothing (you’ll see in the video), this video is nothing short of genius from a marketing perspective.
There’s no question the best part about the video is when Franco’s frustration with Hart hits an all-time high and he breaks down into a rap of his own before getting into a serious game mode to take on Hart. If you weren’t already fired up enough for the upcoming release of Madden and the upcoming regular season for the NFL, chances are you will be after watching this video a few times.
Well done Kevin and Dave, well done. Just when we thought you couldn’t be any more awesome–you go out and release this epic video for EA Sports to promote the best franchise sports video games has to offer. Let’s hope this is just one of many video to come for these two in the future.
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