Buried under the greatness of the Alabama–Auburn classic was another “what in the world” moment generated by a college kid. His seemingly innocent request to his mom to send money turned into a $24,000 profit. The kid had a sign equipped with an enlarged QR code and Bitcoin logo printed onto it. The sign made it onto ESPN’s live broadcast of College Gameday.
— Business Insider (@businessinsider) December 1, 2013
The QR code or 2-D barcode allows smart phones to capture the image, where they are then taken to any number of possible sites, links or a bio with personal info. In this case, users who clicked the image were taken to the student’s Bitcoin account. Bitcoin is a virtual currency, and the student registered over 100 transactions totaling 22 Bitcoins.
In simple terms, at $1,100 per Bitcoin, this student made at least $24,000 on Saturday morning. This isn’t the first time hungover students have stolen the show from the live show, but never has a student generated substantial revenue from the clever sign stunt. As a result of the promotion surrounding the sign, Bitcoin users flooded the community donating as much as $350 per hour. This is easily one of the most genius stunts pulled off on College Gameday and or ESPN.
Every fan prior to this just earned a few minutes of fame and nothing more. This kid not only got his 15 minutes, but he earned money in the process. At this point, students everywhere are going to have to step their sign game up because this one was a game-changer.