If you have something relatively unexciting to sell like Xerox did back in 1976 (sure the technology is cool, but it’s still a copy machine), you’re going to need to be creative. Having ancient monks needing to make copies certainly fits that bill and makes it one of the most memorable spots ever.
Chrysler got a bit serious on everyone in 2011, but in the best possible way. An ode to the gritty toughness of Detroit and using a little star-power from Detroit rapper Eminem, the car company was right on the mark when they put out this ad.
One of the things that we’ve seen in recent years is commercials giving nods back to the past in a variety of ways in instances. This 2011 spot might be the cream of that crop, though, editing scenes from popular sitcoms over the years and making them about, what else, football.
In the weeks leading up to the Super Bowl in 2009, Miller High Life kept teasing a one-second commercial during the big game. Sure enough, spokesman Windell Middlebrooks showed up on the screen, yelled “High Life!” and that was that. Some of the best marketing we’ll probably ever see.
When all else fails, appeal to nostalgia. Monster.com evoked that emotion back in 1999, using young children to say that they basically wanted to settle for mediocre jobs when they grew up, then using the slogan “there’s a better job out there.” Talk about a smart angle to take.
The people at Google know how to market themselves, how to come up with some of the most creative ideas out there, and how to evoke some sort of emotion. Case-in-point is this 2010 ad that didn’t need a single actor to tell a fantastic love story.
The phrase probably still haunts your nightmares and everyone that was over the age of eight in 2001 had a friend that said “wassup!?” for about two years too long. This is the commercial that started it all, though, and any commercial that creates that type of phenomenon is obviously one of the best.
One of my personal favorite commercials of all time, the thought of pitting MJ with the Wizards against his rookie-self and then having his college-self come out and call next is just an explosion of greatness and awesomeness, all courtesy of Gatorade.
Mean Joe Greene showing his softer side to a kid over a Coca Cola is such a classic spot at this point that they even recently tried to reprise it with Troy Polamalu. Polamalu’s wasn’t the same as the original, though, which still tugs at the heart strings.
In the wake of the September 11 terrorist attacks, the nation was still mourning when the Super Bowl rolled around in 2002. Budweiser then used their annual Clydesdales commercial to honor the city of New York and the victims in one of the most touching commercials to ever air, Super Bowl or not.
Be sure to check out the lifestyle version of The 40 Best Super Bowl Commercials of All Time at our sister site, RantLifestyle.com.
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