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Magic Johnson Starting TV Network Targeting African-Americans

Published: 21st Feb 12 9:20 pm
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by Eric Haftel
Eric Haftel
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Magic Johnson Starting TV Network Targeting African-Americans
Mark Zerof

Earvin “Magic” Johnson is preparing to launch a basic cable television network targeting black viewers with only positive images of African Americans.

The former Los Angeles Lakers star tells the Los Angeles Times, that his 24-hour Aspire channel will also offer opportunities for blacks who haven’t been able to find work in mainstream Hollywood.

Aspire’s plans to include film, TV, music, comedy, performing arts and shows about faith.

The 52-year-old hall of famer, says he’s wanted a vehicle to showcase positive images of African Americans with stories written, produced and directed by blacks.

Johnson’s channel is scheduled to launch on June 30 on Comcast.

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