I don’t know about any of you, but John Cena coming out with the belts around his neck like he did on Raw makes me think that he doesn’t even want to be champion right now, or potentially ever again.
So many people hate Cena because his character is stale and he always wins. If you want an example most people could probably understand, Cena is the New York Yankees of the WWE. People cannot stand the Yankees because they’re known for winning (and that they tend to buy their teams instead of building them, but I don’t have an analogy for that one here). They’ve been in contention for what seems like forever, and Cena’s decade of being at or near the top seems like it’s been just as long.
The thing with Cena though is that he genuinely cares about the WWE and everyone in it. He wants to see everyone succeed, to build up the talent and take them where no one else can. There’s a reason why when someone feuds with Cena early on, they don’t have anywhere else to go but down: it’s because Cena is at the top of the mountain and there’s no one else capable of making guys shine like he can.
Sure, Cena always or at least nearly always wins, especially in big matches; however, he’s willing to go down to people too, though the WWE just isn’t willing to lose their proven cash cow.
With how things have been going for the WWE’s stocks, they need something they can count on to assure investors right now rather than taking risks and seeing where things lead. Having Cena as champ is something that has been proven to bring in truckloads of money, so there’s no risk involved.
Now, if they would have put the belt on Bray Wyatt or Roman Reigns at Money In The Bank, there would have been a lot of risk involved. Bray has shown he’s ready for the big time right now, and there’s nothing left to hold him back from being the company’s top heel … except the WWE itself.
Reigns, on the other hand, is someone who most of us want to see with the belt now, though there’s a chance he’s not ready and that it could destroy his career if it turns out to be too early. Add to all of this the fact that whoever has the belts at SummerSlam will face off against Brock Lesnar, and you’ve got a recipe for either disaster or brilliance.
Bray facing off against Lesnar would make for a pretty intense matchup, made all the better by the banter that would ensue between Bray and Paul Heyman. The issue there is that both of them are heels, which makes the WWE nervous, knowing that a match between a face and a heel has proven to be the most effective matchup in drawing crowds with few exceptions.
Reigns vs. Lesnar would make for one of the biggest feuds the company has created in quite some time, but should be reserved for an event like WrestleMania, which is where I think we’re going to see this match.
That leaves Cena as the only real option here. He’s got the belts because he’s the only one who makes sense; he’s the only one who could go into an event like SummerSlam, cause people to renew their subscriptions to the WWE Network, and watch with wondrous eyes as to whether or not the Beast Incarnate will destroy Super Cena like we’ve never witnessed before.
It’s funny to think that just a few weeks ago, most WWE fans were still hating on Lesnar for ending The Streak at ‘Mania, but now are clamoring for him to come back and annihilate Cena … which is going to happen.
Cena won the belts so that he could lose them to Lesnar at SummerSlam in an epic way, not because he wants his 15th championship reign to be short-lived. He wants it because it’s best for business and best for the company, which is where his mind always is.