Source: cbssports.com
Adidas first launched the t-shirt style basketball jersey on February 22nd for the Golden State Warriors. They weren’t exactly a big hit with the fans and they were quite hideous to be honest.
Yesterday, Adidas announced that they want to use t-shirt style jerseys for a limited number of NCAA basketball teams for the postseason March Madness tournament. If the fans hated the jerseys that much, why is Adidas still attempting to make them a hit?
Now Adidas is launching their new idea of an “adizero” jersey line. I don’t really know how to describe the line other than the fact that it looks ridiculous. Luckily only six teams will be sporting the new and unique uniforms during the postseason.
I think Adidas may need to reconsider their methods of marketing. Just because you throw in some camouflage style shorts doesn’t mean the fans are going to like them. I also don’t understand the point of having sleeves, it takes away from the traditional basketball style.
Nike and Under Armor seem to take over the world of sports apparel. To me, this looks like Adidas attempting reintroduce themselves into the market, but I don’t think it’s going to work very well.
The only success that I see with these uniforms is that Adidas is getting their time to shine in the media. But who knows, these could be collectables one day. I just don’t think I’d particularly want one in my closet.
I’m interested to see what they look like out on the court, especially if any of these six teams end up playing against each other. I think it’s going to look like a two-toned coloring box if you want me to be honest. It’s just time for Adidas to begin a new style, preferably not in the line of basketball uniforms.
